We're in early access — onboarding jewelry brands one at a time

Melisa and Walter, founders of studio formel

About
Us

We're Melisa and Walter. We built studio formel to bring AI-powered photography to jewelry brands — because we needed it ourselves.

The problem

~1,000 jewelry products, one low-quality image each. Professional photography at $2-4 per image doesn't scale.

The solution

AI generation that works, combined with asset management fine-tuned for jewelry brands.

The result

4x revenue growth from better product images. Now we're bringing the same to other jewelry brands.

Based in

Berlin, Germany. Founded 2025.

LEGAL